Apelo Consulting

Case Studies

Consumer Goods/Qualitative and Quantitative

Consumer Goods/Qualitative and Quantitative
Approach
  • Apelo Consulting was required to conduct 500 interviews (as per quota allocation) in mentioned countries with pharmacist and mothers
  • Methodology used by primary research
  • Telephonic interviews were done to do the research and response were collated over email and calls
  • Collated response was verified for the quality and shared with the client by filling up the response on ftp links provided by the client
Segments covered
  • Brand Preferences
  • Mode of marketing
  • Decision making factors
  • Unmet need
  • Openness for a new brand
Results
  • Output was shared on excel
  • Project duration: 3-4 weeks
Our Services
Market Research

Apelo provides quantitative and qualitative insights on the basis of comprehensive research tailored to meet client’s requirement and to strengthen the decision making process for the client.

Business Intelligence

For Business research, Apelo Consulting provides rapid research with data collation, complete market study, market access strategy, and supply chain management consulting.

Procurement and Supply Chain Research

Under Procurement research, our services include sales intelligence support, potential lead generation and opportunity assessment & supplier engagement.

Apelo Consulting
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