Apelo Consulting

Case Studies

Healthcare / Qualitative + Quantitative Research

Healthcare / Qualitative + Quantitative Research
Approach

 - Apelo Consulting was expected to conduct 330 interviews according to the quota with lab manger, distributors, purchasing mangers
 - Potential target respondents were identified and recruited to conduct qualitative interview by the language expert team; the language expert team undergone exhaustive training session to understand the terminologies and to highlight the key questions during discussion with the respondent
 - Project updates, deliverables and duration for reworks were planned at the time of project kick-off to smoothen the project execution process
 - Interim was shared on rolling basis and feedback was collated till the interim to fill gaps and emphasise of “must have” key points of the questionnaire
 - Attempts were made to reconnect with the respondents (on best effort basis) wherever more clarification was required by the client

Results

 - In-depth responses were provided in the form on verbatim in the word format along with a PowerPoint report comprising an “easy-to-interpret” visual representation of the data
 - Project duration: 8 to 9 weeks

Our Services
Market Research

Apelo provides quantitative and qualitative insights on the basis of comprehensive research tailored to meet client’s requirement and to strengthen the decision making process for the client.

Business Intelligence

For Business research, Apelo Consulting provides rapid research with data collation, complete market study, market access strategy, and supply chain management consulting.

Procurement and Supply Chain Research

Under Procurement research, our services include sales intelligence support, potential lead generation and opportunity assessment & supplier engagement.

Apelo Consulting
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