Brand Assessment
You might be wondering whether you should enter a new market, rename, refresh, or rebrand your company, or who should endorse your brand, then It might be time to know how other people feel about your company.
Before committing budget and resources to a specific project, brand research is an excellent way of decision-making based on insight, data, and a holistic viewpoint. The term “brand assessment” can also refer to assisting in the formation of some of the smaller decisions that must be made regarding products, services, and even internal employer understanding. Brand research does not always need to be concerned with the “big picture.” Insight, clarity, and data are extremely valuable at any strategic point in a company’s decision-making process.
EVALUATING AND REPOSITIONING YOUR BRAND
Apleo Consulting offers Brand Research Services to assist businesses in improving brand messaging, competitiveness, visibility, and differentiation to targeted customer segments. Organizations across industries can confidently prepare their brand-driven strategies by utilising focused, relevant market data and research that provides the useful insights required to supplement decision making and make improvements based on measured brand performance.
Apelo Consulting’s industry-wide market analyst experience enables our skilled team to assist organisations in developing an accessible branding strategy when considering a new name or brand identity, changing customer perception of the brand, experiencing downward
pricing, experiencing growth stalling, launching new products or services, or facing new competitors. Apelo Consulting, a leading provider of Brand Research services, finds answers to interconnected questions and guides research processes toward outcomes that strategically optimise brand positioning.
Brand Assessment Services by Apelo
Positioning Strategy
Identify key areas of your business where you can excel in the market and build your Brand’s reputation up.
Perceptual Mapping
Using visual representations of the customer and potential customer as part of Brand Positioning
Brand Value Monitoring
Discover the areas where your Brand is mentioned and the value it brings to the market.
Finding Key Differentiators
Understand the unique aspects and values that makes your Brand different from the competition
Marketing Medium Suggestion
Assess the most effective medium of Marketing for your Business to maximize Brand Awareness and sales.
Customer Reaction Gathering
Discover customer reaction to specified areas, including products and services, experience, presence, and more.
Our ASSESSMENT PROCESS
Our strategy varies from client to client, depending on where they are in their journey and whether or not they have additional strategic partners. We participate at every level of the process, from discovery to proposition formulation, brand validation, and tracking. On the other hand, we can collaborate with you only on one or two stages and provide you with research assistance and expert guidance as needed based on your insight requirements.
Brand Recognition
Often the first step for clients is to help them to better understand perceptions of their brand relative to key competitors in the market. This need can be triggered by many things: by the need to develop a new brand proposition, as part of due diligence related to acquisition, or following a merger / acquisition where insight is needed to inform architecture.
Typically brand exploration involves qualitative research with customers, prospects, staff and / or other key stakeholders. We use various methods, projective techniques and interactive questioning – to elicit sub-conscious perceptions of brands and to identify potential gaps or territories that might help deliver positive differentiation.
Brand Development
The insights gained during the exploration phase can be used to create brand propositions for testing in the larger market. Typically, we host workshops with key personnel and other key partners. To generate brand territories, we employ a well-established process that incorporates creative techniques and interactive sessions. These serve as stepping stones in the development of potential brand propositions for testing in the larger market.
We provide this capability in collaboration with strategic partners who have expertise in this area. Alternatively, we can collaborate with or support any marketing or branding agencies with whom you are working to develop your brand proposition.
Brand Validation
We have extensive experience testing potential brand propositions and have developed a standard and tried-and-true methodology. Typically, this entails conducting quantitative research, and we employ a set of metrics to evaluate the relative appeal of each proposition and the extent to which it resonates with key target audiences and segments. Our outputs enable you to make informed decisions about the brand proposition you want to pursue for your company.
Competitive Intelligence
Keeping an eye on the competition is good business because it allows you to differentiate yourself and focus on your competitive advantages. Understanding how customers perceive your competitors allows you to make more informed decisions about how to move your company forward.
You will gain a better understanding of the marketplace and your company’s place in it by investigating perceptions about products, services, and specific customer touchpoints. This knowledge assists you in forecasting customer needs and positioning your organisation to meet them.
Some Reasons to Work
Together
We Believe in Best Quality
We provide world-class market research consulting services. We enjoy challenging the status quo and, as a result, provide high-quality services to our ambitious clients.
We Believe in Good Relation
We are always open and honest in our approach. We don't work for you; instead, we collaborate with you to research markets and create business ideas.
We Believe in Abilities
We take pleasure in our ability to provide a personalized strategy based on our extensive knowledge in a variety of areas, as well as outstanding value for money.
We Love to Hear From You
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