On a Journey of Excellence

Quality is our principle, privacy is our responsibility.

Our processes are implemented  through thorough compliance and certification requirements, adhering to international standards on Market Research guidelines, data protection frameworks, and privacy protection standards. Whether you partner with us or participate in our research, learn more about our privacy policy, cookies policy, and standards we comply with below.

Standards and Associations

Our Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy statement. If you use this website, various pieces of personal data will be collected.

Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens. Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Objective: This Privacy Statement articulates the privacy and data protection principles followed by Apelo Consulting Private Limited (hereinafter referred to as “Apelo”) and its holding and subsidiary entities around the world with regards to the personal information of its customers (including products, outsourcing and other services clients), partners, employees (current or former employees, trainees), applicants, contractors, prospects and vendors and current or former members of the Board of Directors, whose personal information are processed by Apelo (“Data Subjects”). This Privacy Statement explains the use and protection of personal information collected by Apelo. It applies to any personal information you provide to Apelo and, subject to local law, any personal information we collect from other sources. Throughout this Privacy Statement, “Apelo” refers to Apelo Consulting Private Limited, including its affiliates and subsidiaries (also referred to as “we”, “us”, or “our”).

This policy describes: The types of information that Apelo may collect from you when you access or use its websites, applications and other online services (collectively, referred as “Services”); and its practices for collecting, using, maintaining, protecting and disclosing that information. This policy applies only to the information Apelo collects through its Services, via telephonic calls or in email, text and other electronic communications sent through or in connection with its Services. Apelo may provide links to third-party websites for your convenience and information. If you access those links while using Apelo Services, you will leave the Apelo website or app as the case may be. Apelo does not control those sites or their privacy practices, which may differ from Apelo’s practices. We do not endorse or make any representations about third-party websites. The personal information you choose to provide to or that is collected by these third parties, including any social media websites featured on our website, is not covered by the Apelo’s Privacy Statement. We encourage you to review the privacy statement or policy of any website before submitting your personal information. We may also provide social media features on our website that enable you to share Apelo information with your social networks and to interact with Apelo on various social media sites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites with which you interact to make sure you understand how the information provided by you could be used or shared by those sites.

We may collect personal information such as your First Name, Last Name, E-mail Address, Job Title, Organization Name, Country, City and Phone Number. Your Personal Information(“PI”) – Personal Information is the information that can be associated with a specific person and could be used to identify that specific person whether from that data, or from the data and other information that we have, or is likely to have access to. We do not consider personal information to include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person, whether in combination with other information or otherwise. Information about your internet connection, the equipment you use to access our Services and your usage details.

Directly from you when you provide it to us; and/or automatically as you navigate through our Services (information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies). When you provide information that enables us to respond to your request for products or services, we will, wherever permissible by relevant laws, collect, use and disclose this information to third parties for the purposes described in this Privacy Statement. Personal information that you provide to Apelo directly through websites or emails We may collect personal information such as your First Name, Last Name, E-mail Address, Job Title, Organization Name, Country, City and Phone Number when you fill forms on or raise a query through our websites, or send emails, call us or write to us. Apelo automatically collects personal information pertaining to you when you visit our websites and through e-mails that we may exchange. We may use automated technologies including the use of web server logs to collect IP addresses, device details, cookies and web beacons. The collection of this information will allow us to improve the effectiveness of Apelo websites and our marketing activities. Please see the section below on cookies for further details. By using Apelo’s websites, associated microsites and mobile applications as the case may be, you agree to the processing of your information as explained in this Privacy Statement. Apelo websites may contain links to other sites which are outside our control and are not covered by this Privacy Statement. We encourage you to review the Privacy Statement/Notice of each website you visit.

 You can engage with us through social media websites or through features on Apelo websites that integrate with social media sites. When you engage with us through social media sites, you may allow us to have access to certain information from your social media profile based upon your privacy preference settings on such platform.

 We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services.

  1. Usage information: Details of your use of our Services, including traffic data, location data, logs and other communication data and the resources that you access and use on or through our Services.
  2. Computer and device information: Information about your computer, Internet connection and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, device’s unique device identifier, mobile network information and the device’s telephone number.
  3. Stored information and files: Our applications also may access metadata and other information associated with other files stored on your mobile device as may be permitted by you at the time of installation or usage of mobile applications etc. This may include, for example, photographs, audio and video clips, personal contacts and address book information.
  4. Location information: Our applications collect real-time information about the location of your device, as permitted by you.
  5. Mobile device IDs: Unique mobile device identifier (e.g. IDFA or other device IDs on Apple devices like the iPhone and iPad), if you’re using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Advertising companies may use device IDs to track your use of our applications, track the number of advertisements displayed, measure advertising performance and display advertisements that are more relevant to you. Analytics companies may use mobile device IDs to track your usage of our applications.
  6. Your preferences: Your preferences and settings such as time zone and language.
  7. Your activity on the Services: Information about your activity on the Services, such as your search queries, comments, domain names, search results selected, number of clicks, pages viewed and the order of those pages, how long you visited our Services, the date and time you used the Services, error logs, and other similar information.
  8. Mobile status: For mobile application users, the online or offline status of your application.
  9. Applications: If you use the Apelo application, Apelo may collect information about the presence and/ or absence and/ or details pertaining to other applications on your mobile phone. 

How we use your data

Provide information and services as requested by you; Assess queries, requirements, and process requests for products and services; Perform client communication, service, billing and administration; Conduct data analysis; Assess web site performance and usage analysis; maintain leads; run marketing or promotional campaigns; create brand awareness; provide better services and generate demand Market products and services based on legitimate business interest under the applicable law); or conduct processing necessary to fulfil other contractual obligations for the individual. With your consent, we may also use your personal information for additional purposes. Instances where sensitive personal information is collected will warrant explicit consent. Unless it is necessary for our legitimate business purposes, should you choose not to provide any personal information during certain activity, you will nevertheless be able to continue with such activity wherever possible.

Sharing of personal information with the third parties: Apelo does not share personal information about you with affiliates, partners, service providers, group entities and non-affiliated companies except:

  1. To provide products or services you’ve requested
  2. When we have your permission
  3. Under the following circumstances: 

We may share information with affiliated entities/subsidiaries/branch offices for legitimate business purposes. We may provide the information to trusted entities who work on behalf of or with Apelo under strict confidentiality agreements. These entities may use your personal information to help Apelo communicate with you about offers from Apelo and for other legitimate business purposes. However, these companies do not have any independent right to further share or disseminate this information; We may share information with statutory authorities, government institutions or other bodies where required for compliance with legal requirements. We may use the information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims; We may share information where we believe it is necessary in order to investigate, prevent, or take action against any illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law. We may share information where we believe it is necessary in order to protect or enforce Apelo’s rights, usage terms, intellectual or physical property or for safety of Apelo or associated parties. We may share information about you if Apelo is acquired by or merged with another company. You may choose to give us personal information such as your name and address or e-mail identification address (‘ID’) that may be needed, for example, to correspond with you, for you to download our white papers, to provide you with subscription information etc. We will endeavour to protect the quality and integrity of your personally identifiable information. Apelo will not be liable for any unsolicited information provided by you. You consent to Apelo using such information as per Apelo’s Privacy Statement. We will make a sincere effort to respond in a timely manner to your requests to correct inaccuracies in your personal information. To correct inaccuracies in your personal information, please return the message containing the inaccuracies to the sender.

Apelo’s websites are not directed at nor targeted at children. No one who has not reached the age of thirteen may use the websites unless supervised by an adult. By accessing this website or participating in or availing our Services you represent and warrant that you are 18 years of age or older.

Apelo takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information in the following ways. Profile if you have created a profile or account on one of our websites, you can update your contact information after you log into your account. Newsletters if you request electronic communications, such as an e-newsletter, you will be able to unsubscribe at any time by following the instructions included in the communication. Mobile Devices If you previously chose to receive push notifications on your mobile device from us but no longer wish to receive them, you can manage your preferences either through your device or the application settings. If you no longer wish to have any information collected by the mobile application, you may uninstall the application by using the uninstall process available on your mobile device.

Cookies policy

What is a Cookie? A cookie is a small file, typically of letters and numbers, downloaded to a user’s computer or mobile device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognize a user’s device. They are used for a wide variety of purposes such as website analytics – counting visitors and their behaviour, targeted advertising, recording user preferences or for authentication.

  1. Necessary or Essential Cookies
    Cookies which are absolutely necessary for the running of a website. These are generally first-party cookies are usually exempted from the consent requirement. E.g. Authentication cookies, Session cookies etc.
  2. Functional Cookies
    Cookies which are set up to improve the functionality of the site or track/monitor user behavior, preferences etc. These cookies are non-essential a website can run without usage of such cookies. E.g. Language preference, site behaviour for a registered user, tracking of user, analytics, social plug-in etc. These cookies can be first-party or third-party cookies. We use cookies on our websites to personalize content and ads, to analyse our traffic and performance, to provide social media features and for the functioning of the website. We also disclose information about your use of our site to our social media/advertising/analytics partners who may combine it with other information that you have provided to them or which they have collected from your use of their services. You consent to our cookies if you continue to use this website. You can manage the non-essential or functional cookies in your browser. These settings are usually found within the ‘privacy’ section of browsers. You can manage the non-essential or functional cookies in your browser. These settings are usually found within the ‘privacy’ section of browsers.

Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform=Desktop&hl=en Firefox:  https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences IE:  https://support.microsoft.com/en-in/help/17442/windows-internet-explorer-delete-manage-cookies

You can choose to accept or decline cookies, either by selecting accept or decline in the banner on your first visit (in the latter case we will try to set a cookie to record your preference for future visits), or by changing the settings in your web browser. Most web browsers are set by accept cookies by default, but you can usually modify your browser settings to decline cookies if you prefer. These settings are usually found within the ‘privacy’ section. For mobile devices these may be within the browser app settings. If you choose not to accept our various cookies, this will prevent you from taking full advantage of the website. If you wish to delete cookies which have already been placed on your computer’s hard drive, you can do so through your browser, and further information on how to do this can be found here:  https://www.aboutcookies.org/page/2/ We also use web beacons or tracking pixels in our emails and web pages which help us to monitor whether you have opened any newsletters we may have sent to you. A web beacon is one of various techniques used on web pages or email, to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Common uses are email tracking and page tagging for web analytics. We use this information to deliver you a personalized service by ensuring that we send you information that we believe you will find interesting based on the content we know you have engaged with previously. Please refer to the links provided below to know more about the third-party analytics cookies used on Apelo websites


Google Analytics Cookies: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage To provide website visitors with more choice on how their data is collected by Google Analytics, Google have developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the website itself or to other web analytics services.

Adobe Analytics Cookies: https://marketing.adobe.com/resources/help/en

Our website also includes functionality to interact with social media websites where you may have accounts, such as Facebook, Twitter and LinkedIn (“Third Party Accounts”).  You should be aware that these sites may set cookies while you’re using this website, and use of these features may result in the collection or sharing of information about you. We encourage you to review your privacy settings on the social media sites with which you interact, together with their privacy policies, to make sure you understand the information that could be shared by those sites.

The following Pixel/Tags are used for social media:  
LinkedIn Insights Tag for Conversion Tracking. Terms and Conditions  
Facebook Pixel  – Terms and Conditions for use  
Twitter Tailored Audiences and Conversion Tracking Program.  Terms and Conditions.  
Hoovers – Terms and Conditions for use

You can contact us at the e-mail or postal address listed in the “Contact Us” section at the bottom of this Statement or anywhere else on this website. Please include your current contact information, the information you are interested in accessing and your requests with regard to the same if any. We will endeavour to respond to your request, subject to reasonable limitations provided by law, unless it infringes on the privacy of other individuals. If we are unable to entertain your request, we will provide you with the reason for refusal and inform you of any exceptions relied upon.

Apelo recognizes the receipt, transmission or distribution of spam emails (i.e. unsolicited bulk emails) as a major concern and has taken reasonable measures to minimize the transmission and effect of spam emails in our computing environment. All emails received by Apelo are subject to spam check. Any email identified as spam will be rejected with sufficient information to the sender for taking necessary action. With this measure, along with other technical spam reduction measures, Apelo hopes to minimize the effect of spam emails. Apelo reserves the right to reject and/or report any suspicious spam emails, to the authorities concerned, for necessary action.

Data Protection and Confidentiality

What is a Cookie? A cookie is a small file, typically of letters and numbers, downloaded to a user’s computer or mobile device when the user accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognize a user’s device. They are used for a wide variety of purposes such as website analytics – counting visitors and their behaviour, targeted advertising, recording user preferences or for authentication.

Rights with respect to your personal information:
We respect your right to be informed, access, correct, request deletion or request restriction, portability, objection, and rights in relation to automated decision making and profiling, in our usage of your personal information as required by applicable law. We also take steps to ensure that the personal information we collect is accurate and up to date. You have the right to know what personal information we maintain about you We will provide you with a copy of your personal information in a structured, commonly used and machine-readable format on request If your personal information is incorrect or incomplete, you have the right to ask us to update it You have the right to object to our processing of your personal information You can also ask us to delete or restrict how we use your personal information, but this right is determined by applicable law and may impact your access to some of our services You can have the right to access your personal information You have a right to object to processing of your personal information where it is so conducted by automated means and involves any kind of decision-making Right to opt out Apelo respects your privacy considerations and hence provides an option to you, to not provide the data or information sought to be collected. Further, you can also withdraw your consent which was earlier given to Apelo, and the same must be communicated to Apelo in writing.

You have a right to request access to your personal information. You may send us a request for access. You also have the right to correct any inaccuracies in your personal information. In case at your request, Apelo Consulting creates your account with the Apelo Site or web portal, this can usually be done through the appropriate “your account” or “your profile” section on the website Otherwise, you can send us a request to rectify your data by writing to us at [email protected] Further, you have the option to file a complaint for suspected or actual violations of your data protection rights with the relevant supervisory authority. 

We will retain your personal information for as long as necessary to provide the services you have requested, or for other essential purposes such as performance of a contract, complying with our legal obligations, resolving disputes, and enforcing our policies. Data of Job Applicants If your information is submitted to us via our website or email when applying for a position with our company, the information will be used to consider your application. We may retain your information for any period of time. This information may be shared with other companies for the purpose of evaluating your qualifications for the particular position or other available positions, as well as with third-party service providers retained by us to collect, maintain and analyze candidate submissions for job postings.

Contact Us If you have any queries relating to the processing/ usage of information provided by you or Apelo’s Privacy Statement, you may email the Data Protection Officer (DPO) at [email protected] or write to us at the following address:

Apelo Consulting Private Limited Email: Phone: Address: Unit B1-265, Spaze Itech Park, Sector 49, Gurugram- Haryana- India-122018

Effective Date:

This Privacy Statement is effective from May 2018 and it supersedes all existing polices on the subject matter.

Changes to this Privacy Statement

Please note that this Privacy Statement may be subject to change from time to time. The revised Privacy Statement will accordingly be published on this page.  We will not reduce your rights under this Privacy Statement without your explicit consent. Please regularly check this Privacy Statement to ensure you are aware of the latest updates with respect to the same. This Privacy Statement was last updated on 05 May 2020

Want to know more?

Contact our Data Protection Officer (D.P.O.) at [email protected] to ask any questions, understand what data we store, and retreive any personal information in accordance with the GDPR.