Research. Innovate. Succeed.

Driving Decisions that matter through Result-based Research

We are a full-service market-research consultancy working with our global partners on result-oriented research, enabling them to take informed strategic decisions for their business and fuel decisions that matter. Whether it might be developing an existing service, launching a new product, or expanding into new territories, we ensure you have the right tools to plan your next big strategy.

We are endlessly improving our processes to meet the demands of our clients from a diverse set of industries and geographies. Read about our Professional Code of Conduct and Technology enabled process below

Our Core Values

Our value system, like a compass, points us in the right direction of success. Our focus remains on Excellence, Transparency, Trust and Collaboration.

Our Vision

We thrive to become the world’s most trustworthy Market Research Company. In the pursuit of reaching the summit through our innovation and technology.

Our Mission

We are planning to build a sustainable research module with the analysis of actionable market intelligence, which will help organizations to make important business decisions.

Our Code of Professional Conduct

We are a values-driven organization. Like a compass, guiding us through the toughest challenges, our values push us to achieve the highest professional, legal, and ethical standards across our business functions, including established guidelines set by ESOMAR and the AMA. Our code of conduct sets expectations on behaviour and ethics both for our employees and the partners we work with, serving as a guide on our core values and principles, and establishing us as trusted research partners.


Excellence in Creating the Best

We strive to be the leaders in our industry, with an established framework for constant improvement on existing standards and process innovation across our organization. Being a technology enabled company, our experts are constantly testing and implementing the latest tools and methodologies, with digital transformation and the unlocking of human potential at the forefront of our efforts to reach absolute excellence.

 are our greatest Strength

Driven by People. Fueled by Passion.

Joining the Apelo family is embracing a deep culture of support, collaboration, and transparency. With countless opportunities for our employees to grow and learn, we bring to life our core values and people-centric vision, unlocking the limitless human potential and empowering our people as leaders and pioneers

Curious about the faces behind-the-scenes? Find more about our People below.

From the CEO's Desk

Once you’ve done a bit of doing, go ahead and go back to planning. Constantly re-evaluating your business and the direction it’s going in can help you find opportunities for growth. Constantly re-evaluate your business While you should rightfully feel ownership of your startup,

Anshul Saraf, Company CEO


Get in Touch with our All-star team

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