Meet the Team


Anshul Saraf

Director, Client Success

We are all leaders at Apelo, but even the oldest Sequoia trees once began their journeys as a single seed. Meet our Director, a man owing the success of Apelo to his vision of leadership for our people across the organization. A natural leader and businessman, Mr. Anshul began his journey in Market Research with very humble origins. A quick learner and effective teacher, he grew through the ranks of some of the most established Market Research ventures before establishing Apelo Consulting to better impart his vision of leadership, innovation, and excellence in business and research. Here is a little about him from the few hours he manages to find away from the office.


Pooja Bhandari

New Business and Client Success

Heading our new business department, Ms. Pooja is one of our most experienced Market Research consultants, with a knack for sales and an incessant drive to build partnerships of value for our clients.
An expert in conducting both online and offline CATI projects with extensive research solution design experience, Pooja administers the entire project lifecycle from project on-boarding through to successful project closure through an effective management framework.


Swati Srivastava

Client Success and Consulting services

A woman of many talents and a vibrant personality, Ms. Swati is one of our most achieved consultants, with a long-list of research achievements and close-knit partnerships from her time at Apelo. A proficient problem solver, she is our go-to consultant on filling project-gaps in challenging circumstances, with expertise in conducting qualitative and quantitative research projects in the European, American, and Asian-Pacific markets. 


Nikita Gupta

Category Specialist, MedTech and Lifesciences

A strong research professional skilled in Healthcare market research initiatives and a pioneer of our HealthVertex research approach, she leads our MedTech & Life sciences arm, conducting assessment and research studies, identifying data-points for key inferences, generating data forecasting models, and publishing insights across a diverse range of healthcare industry verticals. One of our essential subject matter experts, she elegantly leverages quantitative and qualitative methods designing solutions for Key Opinion Leaders (KOLs) studies, industry trends analyses, competitive landscaping, reimbursement policies, economy impacting events, major product recalls, and medical technology innovation to name a few.